A crane was called in and a worker threw the hook of the crane into the glass, breaking it, and revealing the album cover. The experiment achieved overtweets atbut the glass still did not break. Twitter users could tweet a true meaning about themselves using the hash-tag TrueReveal, and the more users who did this, the more volume of Avicii's second single from the album was directed at the glass cube, until it would break, releasing the album artwork. Avicii's management set up an experiment, featuring a glass cube, of which was surrounded by large speakers, and in the cube contained the album artwork for True. On 13 AugustAvicii premiered his TrueReveal project. These past few months I've been so lucky to have had the chance to work with so many talented artists and to bring them there when I launch the album was amazing and they all did an amazing job. Love you all who listen with open hearts and open minds. People will soon see what it's all about. Russian producer Zedd said in response to a negative comment about the performance, "I only heard a couple of those country-sounding tracks and I really liked them! Everyone will understand in a week. However, fans and high-profile musicians were quick to support Avicii and praise his performance at the Ultra Music Festival.
The new material, which incorporated bluegrass and country music elements, and included live performances from Aloe Blacc, backed by a banjo and kazoosaw a negative response at the festival, whose attendees criticized the DJ for bringing the experimental material to a high-profile electronic dance music festival.
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The mix featured several unreleased tracks from the album like " Wake Me Up " and songs featuring Dan Reynolds and Mac Davisand has been played over three million times.Īvicii performed at the Ultra Music Festival on 22 Marchrevealing nearly forty minutes of new album material from Trueto which he received a mixed to negative response from critics, fans and media alike. In AprilAvicii released a minute promotional mix of new album material on the online audio distribution platform SoundCloud. It's what I stand for, so whoever loves it loves what I love. For me it will be successful if it resonates with people - no matter how many. He further explained that True "is about me being true to my sound but also to my own influences and musical preferences. Speaking to music magazine Billboard about the new album, Avicii said in response to an earlier conflict at the Ultra Music Festival that he wanted to "bring 15 minutes of something fresh to break up. True debuted at number two on the UK Albums Chart and peaked within the top-ten of at least ten countries it subsequently re-peaked at number two on the chart in February A two-disc edition, comprising the standard track edition alongside the remix album featuring a new album cover, was released in June Swedish producer Avicii had been making music since he began remixing and producing tracks in his own bedroom at the age of Since starting work on a studio album, Avicii stated on multiple occasions that the material on the album will not be a replication of his earlier hits like " Levels " and " Silhouettes " but rather an experimental and more synthetic record.
Avicii said that sonically, the album would move away from his earlier house music sound on previous records by incorporating elements of other genres such as country music.
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